Seven (7) C `s in Communication :


1.    Credibility: sender and receiver both should have to each other.it is the credibility which can strengthen the communication; Otherwise the objective of communication will be destroyed.

2.    Context: The context of the message to be communicated should include complete and relevant  information .this will make proper interaction.

3.    Clarity: Appropriate message should be transmitted i.e it should be clear , free dorm distortion and noise. Lack of clarity will cause confusion and misconception.

4.    Channels : Right channel should be used to communicate any message. Channel should be determines on the basis of nature and type of communication.proper channel will make effective communication.

5.    Consistency: lack of consistency between verbal and non-verbal communication should be avoided.Consistency should be maintained in ideas and thoughts.More over message should be consistent with time and environment of the receiver.

6.    Capability: Before sending any message sender should assume the knowledge ,thought and attitude of receiver so that right message is transmitted to right person.

7.    Conciseness: Communicator should consider relevant facts, proper Organization of message and no repetition .Descriptive or lengthy topics should be avoided because it is time consuming.